It may seem that everyone you know is tweeting on their Twitter with the celebrity du jour, has a million hits on a self-produced video series of their albino gerbil ‘Alfred’, or has a nephew developing the next gazillion-dollar idea.
Rest assured that if your business has still not yet fully embraced the digital age, you are not alone. We promise. There are plenty of holdouts. But those numbers are rapidly dwindling, because even if you are a ‘brick and mortar’ business, chances are you need a website to stay competitive in today’s marketplace.
And not just any website, with content crammed into a template that really doesn’t reflect your business appropriately.
Your website is often the first impression a potential customer has of you and your organization. And if you don’t have a great website, or even worse, if you have a website that leaves a bad impression, chances are a potential client will move on to your competitor’s website. Especially if you are a small business, a well designed website can elevate your organization in the eyes of your customers.
So really, not just any old website will do…
